While traditional live streaming allows viewers to attend an event, it does not help them experience its atmosphere. Virtual reality (VR) solves this lack of immersion. VR for live events leads to increased viewership, increased engagement and the potential for higher ad revenue due to the larger audience. Technology leaders in media organizations should consider using VR with their live events to build viewership and potentially increase profits.
Why Use VR for Live Events?
VR can be implemented as a non-immersive, semi-immersive or fully immersive experience.
- Non-immersive VR places the viewer in a virtual world where there is a clear distinction between the virtual world and the real world. The virtual world is viewed through a display using a computer, laptop, or mobile phone so the level of immersion is low. Video games are an example of non-immersive VR. This type of VR …