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The True Cost of Zero Downtime: Rethinking Blue/Green Deployments for SMEs

Mon., 17. November 2025 | 3 min read

Customers expect reliability when using a service. Each time a service fails, a business’ reputation worsens, and customers could be lost. Blue-green deployments provide seamless rollouts and instant rollback safety, but they come with a price tag that SMEs may not be able to handle. Costs inflate due to running duplicate environments, coordinating traffic switches, and synchronizing state. Luckily, these costs can be tamed with the correct cost optimization strategies. CIOs and cloud engineers in SMEs who are determined to keep their systems resilient and available can explore these strategies for their blue/green deployments.

What is a Blue/Green Deployment?

Blue/green deployment is a strategy where two identical production environments are maintained. One environment is active (blue) and serving live traffic, while the second environment is idle (green). An update can be applied to the idle (green) environment and tested under realistic conditions before …

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