Online shopping has improved the reach of businesses, increased efficiency, and saved time for customers. With the rise of affordable online retailers, customers are turning to online shopping even more. Unfortunately, online shopping has also led to increased frustration caused by the inability to tell how the clothes will really fit–leading to a high rate of returns. The cost to facilitate these returns usually falls on the business and results in additional, unwanted expenses. Based on a 2022 forecast, returns from online purchases amounted to approximately USD $280 billion. These returns in 2022 increased by 8.4% compared to 2021 and surpassed double the amount in 2019. Virtual try-on can help diminish these issues by helping customers to make more informed purchases.
Why Does Virtual Try-on Matter?
Virtual Try-on uses augmented reality (AR) and artificial intelligence (AI) to facilitate the virtual fitting …