Fashion models are very important for brands because they attract a customer’s attention. The cost of a photoshoot can rise very quickly when additional costs such as make-up, wardrobe, etc. are included. IT leaders in modeling agencies can help reduce costs, increase diversity, and accelerate turnaround times by enabling the use of AI fashion models.
Looking at AI Fashion Models
AI advancements have made human-like fashion models more commonplace. In February 2023, Maybelline New York used their first virtual fashion model, called May, alongside their global ambassador, Gigi Hadid, to launch the Falsies Surreal Extensions Mascara. Previously, Maybelline tapped into the virtual world by integrating their products into Ready Player Me, avatar creator platform, and games from Zynga, social games developer. Maybelline’s virtual model was their next step into leveraging the digital verse.
Levi Strauss & Co. announced the use of …