The International Olympic Committee’s AI Agenda shows that AI isn’t just a competitive edge for teams anymore—it’s a playbook for operations, safety, and fan engagement. CIOs of major sporting bodies should take the field early by piloting AI solutions in content moderation and operations management.
Why You Should Care
- Content moderation can be made easier. AI now plays a critical role in moderating abuse on social media, protecting athletes from harassment. The IOC flagged 8,500 abusive posts with automated tools—proof that AI can shield reputations and well-being alike.
- Operations are getting smarter. Digital twins of venues help forecast issues like overcrowding and infrastructure failure. AI-enabled predictions allow for real-time interventions and smoother event execution.
- Viewer engagement is evolving. NBC used AI to create daily highlight reels with commentary for US audiences. The result? Fast, scalable, high-quality content—with human-in-the-loop safeguards to catch any errors.
- Efficiency can be boosted effortlessly. AI is turbocharging workflows across sports—from document summarization to risk assessments. Tools like real-time translation and automated transcripts are low-hanging fruit with high ROI.
What You Should Do Next
- Start piloting AI moderation tools on your social platforms and live streams.
- Leverage AI to streamline your daily workflows to deliver immediate gains in productivity.
- Collaborate with CLOs to ensure all AI-generated content use is legally and ethically compliant.
Get Started
- Start with moderation. Use automated moderation tools to begin protecting your digital spaces.
- Optimize venues smartly. Consider AI-based crowd management solutions to improve crowd flow with predictive analytics.
- Ensure that your content is authorized for use. Work with the legal department to manage rights, likeness, and licensing before using content with AI.