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Boosting Sporting Events with AI

Mon., 6. January 2025 | 5 min read

In April 2024, the International Olympic Committee (IOC) presented the Olympic AI Agenda that outlined the benefits of AI at the Paris and future Olympic Games. The benefits include optimized operations, improved efficiency, and increased viewer engagement. Other large sporting events can also receive similar benefits. Technology leaders of large sporting bodies can use AI to transform how they host events and how they present them to viewers. This shift will allow them to become pioneers in the sporting industry for AI adoption.

The Olympic AI Agenda

The agenda will cover the following five areas with action steps for each area.

  1. Supporting athletes. AI will monitor social media platforms for abuse and harassment targeted towards athletes. These posts will be automatically flagged and reported to the platform for removal. 2. Equal access. AI will improve the athlete’s training program by analyzing performance data …

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