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Recognize the Restrictions of Frictionless Shopping & Self-Checkout

Frictionless shopping and self-checkout are modern checkout technologies. These modern checkout technologies are used in various stores to improve the customer experience by reducing the friction that customers experience. Despite this goal, friction still exists when an employee has to assist with a scanning error, age verification for an alcohol purchase or removing security tags. Businesses also suffer because these technologies have led to increased shrink, which is the loss of items due to theft and customer errors. Modern checkout technologies are meant to improve retail shopping but there are too many drawbacks. CIOs should carefully review the advantages and disadvantages of frictionless shopping and self-checkout for their business before implementation.

Review of Self-checkout Self-checkout evolved from traditional checkout by removing the cashier and having the customer conduct most of the transaction by themselves at a kiosk. The kiosk scans barcodes to tally the price and facilitates payment. Once the transaction …

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