Businesses are using AI-generated images more often in their marketing campaigns because they are easy for people of all skill levels to create. A graphic designer has a global average rate of US $60/hour, while AI models–like Midjourney’s Basic Plan–have a US $10 per month subscription. Text-to-image models and other LLMs have led to the rise of prompt engineering, which is the practice of optimizing prompts to generate a desired output. SMEs are unlikely to hire a prompt engineer due to a limited wage bill. Luckily, users do not need to be prompt engineers to use text-to-image models effectively. Anyone can generate high-quality images with some practice and understanding of the basics. IT leaders and marketing professionals in SMEs must leverage this cost-effective technology to create their digital visual content.
Image Prompting
Image prompts guide text-to-image and image-to-image models to generate a …