The landscape of e-commerce is undergoing a significant transformation as AI vendors and payment platforms collaborate to integrate checkout capabilities directly into LLMs. Consumers will soon browse, compare, and purchase flights, clothing, or even groceries without leaving the chat window. This shift makes sense because people rely on LLMs daily and use them frequently. Businesses must adapt to this new type of e-commerce. This involves optimizing content and storefronts for agents and not only humans. Tech leaders who embrace this change can keep their businesses visible and capture revenue from consumers using LLM-assisted shopping.
LLM Checkout Ecosystem
Perplexity, an AI-powered search engine, has partnered with PayPal to enable in-chat purchases within its platform. The feature was set to launch in summer 2025 in the U.S, but launched in time for Black Friday 2025. Meanwhile, OpenAI has a checkout system integrated into …