Quick Take
Apple's new compliance with the EU's Digital Markets Act (DMA) will allow alternative app marketplaces on iOS. CIOs and IT leaders should assess how these changes impact app distribution strategies and leverage new opportunities to expand their app ecosystems.
Why You Should Care
Increase in App Distribution Channels. Apple's compliance with the DMA enables users in the EU to download apps from outside the App Store, creating new opportunities for alternative iOS app marketplaces. This means greater flexibility for developers to distribute apps more quickly and bypass Apple’s existing App Store vetting processes. However, this also requires careful selection of alternative marketplaces to ensure the security of apps.
Payment Flexibility. Developers can now integrate their own payment systems rather than being restricted to Apple's in-app payment methods. This flexibility allows IT leaders to adopt payment solutions tailored to their customer base, potentially saving on Apple’s fees and aligning more closely with local preferences. Yet, this freedom comes with a responsibility to maintain secure payment processing.
What You Should Do Next
Evaluate the alternative app marketplaces emerging in the EU and identify potential distribution partnerships. Assess whether your organization could benefit from bypassing Apple’s App Store limitations while prioritizing app security and user trust.
Get Started
Review alternative marketplace offerings and security standards before listing your apps.
Factor in the new Core Technology Fee in financial planning for EU app distribution.
Consider adopting third-party payment solutions to streamline in-app purchases.
Ensure compliance with security and privacy best practices as you navigate non-App Store channels.